Hotjar

User Insights platform

Website Implementation

Client

Hotjar is a global user insights platform. Used by millions of users, their industry-leading product allows companies to understand how users behave on websites. This allows them to see what they need and measure how they feel.

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Implementation

Combining Contentful - a headless CMS solution that scales - with a website built with Next.js - a modern, powerful React framework - resulted in a state-of-the-art website with great performance. All this while allowing content creators true flexibility with a component-based structure which is enhanced by the option for A/B testing on a CMS level. The stringent adherence to a design system ensures a consistent user experience across the whole website as well as the product. And don't miss that beautiful dark mode ;)


Tools / Services

Next.js, React, Styled Components, Contentful (CMS), AWS (Hosting), Optimizely (A/B Testing)

Design by How & How - Digital Agency
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